The 4th of the IUB Marketing Carnival was held at the Independent University, Bangladesh (IUB) on March 9 and 10, 2016. This year, the theme of the long awaited carnival was ‘Learning through Festivities’ and the special focus was on e-marketing .The young entrepreneurs at IUB were provided stalls to promote their own e-businesses. Moreover, the event was packed with a wide range of activities that included game shows, magic shows, photo booths, raffle draws, and an RJ hunt by Radio Foorti. Popular Bangladeshi Youtube celebrity Salman Muqtadir entertained the audience with a stand-up comedy performance. Professor M. Omar Rahman, Honorable Vice Chancellor of IUB in presence of respective Deans and faculty members inaugurated the two-day long event and it was concluded with a gala event. True to its theme, the carnival upheld an ambience of festivity all throughout. Daraz.com was the title partner; Radio Foorti was the radio partner and amber IT was the IT partner for the successful event.