Welcome and thank you for visiting the web page of the Department of Marketing at Independent University, Bangladesh (IUB).
The Department of Marketing at IUB is being reputed as one of the largest provider of marketing education in the country for over 23 years. Our programs have attracted the most talented students both domestically and overseas and many successful graduates attest to the quality of our educational programs.

Our department offers three degree programs:

  • Bachelor of Business Administration in Marketing
  • Master of Business Administration in Marketing
  • Executive Master of Business Administration in Marketing
We prepare our students to be future leaders in both local and global markets. Not only do we develop them to be competent in marketing, but also more importantly, to possess a strong sense of social responsibility and conduct marketing ethically. Our programs are continuously reviewed and improved to represent the latest theory and practice of marketing and we offer extension options such as internships. We prepare students to be marketing leaders who listen to their customers, keep their finger on the pulse of the marketplace and use what they learn to develop products and services that meet and exceed customer needs.
We have a very strong academic reputation of publications in the leading scholarly journals and a sturdy representation on editorial boards. Our research covers the whole spectrum of marketing especially in the areas of advertising, branding and marketing communications; consumer behavior; strategic marketing; retailing and services; and social marketing.
We also have a strong convention of industry engagement where we organize marketing carnivals, business leadersí seminars, corporate office visits, and industry supported competitions for studentsí that involve both academia and industry. We are supported by a strong Business Advisory Board that keeps us engaged and informed of the latest needs and trends of the business world. The members from that board serve as our student mentors, program advisors and project sponsors.
In the coming years, we will continue to further develop our position as the leading Department of Marketing of the country, demonstrate excellence in all activities and keep engaging in the highest quality research and education to have a positive impact on a changing world.
I hope you enjoy exploring our website and find relevant information. Please feel free to contact me if you are interested in learning more about various programs of the Department of Marketing. I welcome you again to join the thrilling world of marketing.

Mohammed Sohel Islam
Head, Department of Marketing
School of Business
Independent University, Bangladesh (IUB)