BBA PROGRAM STRUCTURE
| Courses | Credits |
| Foundation Courses | 40-41 |
| Core Courses | 45 |
| Major Concentration | 18 |
| Minor | 15 |
| Internship/ Research Project | 6 |
| Total Requirement | 124-125 |
MAJOR / HONORS ( Concentration in Marketing ) Total 18 Credit Hours
| Course Name & ID | Credits | Prerequisite |
| Group: A | 12 | |
| MKT – 302: Advanced Marketing Management | 3 | MKT 201 |
| MKT – 340: Advertising | 3 | MKT 302 |
| MKT – 350: Services Marketing | 3 | MKT 302 |
| MKT – 481: Consumer Behavior | 3 | MKT 201, MKT 302, MKT 340 |
| Group: B (Any two courses from the following) | 6 | |
| MKT – 330: Sales Force Management | 3 | MKT 201, MKT 302 |
| MKT – 360: Marketing Research | 3 | MAT 211, MKT 201, MKT 302 |
| MKT – 380: Distribution Management | 3 | MKT 201, MKT 302 |
| MKT – 401: International Marketing | 3 | MKT 201, MKT 302 |
| MKT – 450: Product and Pricing Policies | 3 | MKT 201, MKT 302 |
| MKT – 460: Apparel Marketing and Merchandising | 3 | MKT 201 |
| MKT – 470: Brand Management | 3 | MKT 201, MKT 302, MKT 340 |
Minor in Marketing Total 15 Credit Hours
| Course Name & ID | Credits | Prerequisite |
| Group: A | 12 | |
| MKT – 302: Advanced Marketing Management | 3 | MKT 201 |
| MKT – 340: Advertising | 3 | MKT 302 |
| MKT – 350: Services Marketing | 3 | MKT 302 |
| MKT – 481: Consumer Behavior | 3 | MKT 201, MKT 302, MKT 340 |
| Group: B (Any on course from the following) | 3 | |
| MKT – 330: Sales Force Management | 3 | MKT 201, MKT 302 |
| MKT – 360: Marketing Research | 3 | MAT 211, MKT 201, MKT 302 |
| MKT – 380: Distribution Management | 3 | MKT 201, MKT 302 |
| MKT – 401: International Marketing | 3 | MKT 201, MKT 302 |
| MKT – 450: Product and Pricing Policies | 3 | MKT 201, MKT 302 |
| MKT – 460: Apparel Marketing and Merchandising | 3 | MKT 201 |
| MKT – 470: Brand Management | 3 | MKT 201, MKT 302, MKT 340 |
Minor in Marketing (For ‘B.Sc in Economics’ & other than ‘Business School’) Total 15 Credit Hours
| Course Name & ID | Credits | Prerequisite |
| Group: A | 12 | |
| MKT – 201: Principles of Marketing | 3 | |
| MKT – 302: Advanced Marketing Management | 3 | MKT201 |
| MKT – 340: Advertising | 3 | MKT302 |
| MKT – 481: Consumer Behavior | 3 | MKT340 |
| Group: B (Any one course from the following) | 3 | |
| MKT – 350: Services Marketing | 3 | MKT302 |
| MKT – 330: Sales Force Management | 3 | MKT302 |
| MKT – 360: Marketing Research | 3 | MKT302 |
| MKT – 380: Distribution Management | 3 | MKT302 |
| MKT – 401: International Marketing | 3 | MKT302 |
| MKT – 450: Product and Pricing Policies | 3 | MKT302 |
| MKT – 460: Apparel Marketing and Merchandising | 3 | MKT201 |
| MKT – 470: Brand Management | 3 | MKT340 |
Course Plan: Major- Marketing, Minor- HRM
The major and minor combination suggested here is only a sample combination .Students may choose any other minor following the same time slots.
| Year | Semester | Courses | Courses | Courses | Courses | Credit |
|---|---|---|---|---|---|---|
| First Year | 1st | CMNS | NM | CS | SS | 13 |
| 2nd | CMNS | NM | NS | ECN 201 SS | 13 | |
| 3rd | CMNS | NS | BUS 201 | ACN 201 | 12 | |
| Second Year | 1st | MGT 201 | HM | ACN 202 | MKT 201 | 15 |
| LFE | ||||||
| 2nd | HM | BUS 202 | HRM 301 | INB 301 | 12 | |
| 3rd | ECN 202 | FIN 201 | HRM 360 | BUS 360 | 12 | |
| Third Year | 1st | MKT 302 | HRM 370 | HRM 380 | MGT 330 | 12 |
| 2nd | MKT 340 | MKT 350 | HRM 390 | MIS 442 | 12 | |
| 3rd | MKT 481 | MKT 401 | MGT 490 | HRM 410 | 9 | |
| Fourth Year | 1st | MKT 470 | BUS 485 | 6 | ||
| 2nd | Internship BBA 499 | 6 | ||||
Note: A student is required to complete a total 124 or 125 Credit Hour For BBA in Marketing.
Check Foundation Course List for CMNS, NM, CS, NS, SS, HM and LFE
| Area | Color |
|---|---|
| Foundation | |
| Core Courses | |
| Major | |
| Minor |