MBA in Marketing Structure
| Courses | Credits |
| Foundation Courses | 24 |
| Integration Courses | 24 |
| Focus Area | 12 |
| Total Requirement | 60 |
| Focus Area (Concentration in Marketing)Total 12 Credit Hours Any four courses from the following: | ||
| MKT 541 | Consumer Behavior | 3 |
| MKT 542 | Marketing Communication | 3 |
| MKT 543 | Brand Management | 3 |
| MKT 544 | Strategic Marketing | 3 |
| MKT 545 | Hospitality and Tourism Marketing | 3 |
| MKT 546 | International Marketing | 3 |
| MKT 547 | Marketing Research | 3 |
| MKT 548 | Digital Marketing | 3 |
| MKT 549 | Service Marketing | 3 |
| MKT 550 | Customer Relationship Marketing | 3 |
Proposed course plan for concentration in Marketing
| Year | Semester | Course | Course | Course | Course |
|---|---|---|---|---|---|
| First Year | 1st Semester | MBA 501 | MBA 502 | MBA 503 | |
| 2nd Semester | MBA 504 | MBA 505 | MBA 506 | MBA 507 | |
| 3rd Semester | MBA 508 | MBA 510 | MBA 511 | ||
| Second Year | 4th Semester | MBA 509 | MBA 512 | MBA 513 | MBA 515 |
| 5th Semester | MBA 514 | MKT 541 | MKT 542 | ||
| 6th Semester | MBA 550 | MKT 543 | MKT 544 |
Note: A student is required to complete a total of 12 credit hours in the ” Focus Area” but can choose any 4 courses (12 credit hours) out of the 7 courses offered in the area of Major (Finance).
| Area | Color |
|---|---|
| Foundation | |
| Integration | |
| Major |