EMBA in Marketing

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EMBA in Marketing Structure

Courses Credits
Foundation Courses 15
Integration Courses 21
Focus Area 12
Total Requirement 48
Focus Area  (Concentration  in  Marketing)
Total 12 Credit Hours
Any four courses from the following:
MKT 541E Consumer Behavior 3
MKT 542E Marketing Communication 3
MKT 543E Brand Management 3
MKT 544E Strategic Marketing 3
MKT 545E Hospitality and Tourism Marketing 3
MKT 546E International Marketing 3
MKT 547E Marketing Research 3

Proposed course plan for concentration in Marketing

Year Semester Course Course Course
First Year 1st Semester MBA 501E MBA 503E MBA 504E
2nd Semester MBA 506E MBA 507E MBA 509E
3rd Semester MBA 510E MBA 511E MBA 512E
Second Year 4th Semester MBA 513E MBA 514E MBA 550E
5th Semester MKT 541E MKT 542E
6th Semester MKT 543E MKT 544E

Note: A student is required to complete a total of 12 credit hours in the ” Focus Area” but can choose any 4 courses (12 credit hours) out of the 7 courses offered in the area of Major (Finance).

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