EMBA in Marketing Structure
| Courses | Credits |
| Foundation Courses | 15 |
| Integration Courses | 21 |
| Focus Area | 12 |
| Total Requirement | 48 |
| Focus Area (Concentration in Marketing) Total 12 Credit Hours Any four courses from the following: |
||
| MKT 541E | Consumer Behavior | 3 |
| MKT 542E | Marketing Communication | 3 |
| MKT 543E | Brand Management | 3 |
| MKT 544E | Strategic Marketing | 3 |
| MKT 545E | Hospitality and Tourism Marketing | 3 |
| MKT 546E | International Marketing | 3 |
| MKT 547E | Marketing Research | 3 |
Proposed course plan for concentration in Marketing
| Year | Semester | Course | Course | Course |
|---|---|---|---|---|
| First Year | 1st Semester | MBA 501E | MBA 503E | MBA 504E |
| 2nd Semester | MBA 506E | MBA 507E | MBA 509E | |
| 3rd Semester | MBA 510E | MBA 511E | MBA 512E | |
| Second Year | 4th Semester | MBA 513E | MBA 514E | MBA 550E |
| 5th Semester | MKT 541E | MKT 542E | ||
| 6th Semester | MKT 543E | MKT 544E |
Note: A student is required to complete a total of 12 credit hours in the ” Focus Area” but can choose any 4 courses (12 credit hours) out of the 7 courses offered in the area of Major (Finance).
| Area | Color |
|---|---|
| Foundation | |
| Integration | |
| Major |