Zakia Binte Jamal
Lecturer A (Equivalent to Senior Lecturer)
Email: zakia@iub.edu.bd
Department: Marketing
Room No: 4009
Academic Qualifications
- MBA (Marketing, University of Sunderland, UK)
- BBA (Marketing, University of Liberal Arts Bangladesh)
Research Interest
Brand management, Consumer behavior, E-marketing, Green marketing, International marketing etc.
Ms. Zakia Binte Jamal is Lecturer A (Equivalent to Senior Lecturer) of Marketing, School of Business at Independent University, Bangladesh. She has completed her MBA from University of Sunderland. Prior to joining at IUB she has served as lecturer of marketing in International University of Business Agriculture and Technology (IUBAT). Her research interest includes consumer behavior, brand management, green marketing, e-marketing and international marketing. She has published in international conference proceedings named “International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR’14). Recently she has presented her paper in “2nd International Conference on Social Science and Humanities”.
Conference & Presentation
- Conference paper- “Cross-cultural impact on marketing strategies: A study on Automobile industry”. International Conference on Business, Law and Corporate Social Responsibility (ICBLCSR’14), Phuket, Thailand.
- Presentation in International Conference-“Analyzing factors that affect green purchase behavior: From the Context of Bangladeshi consumers”. 2nd International Conference on Social Science and Humanities. Kuala Lumpur, Malaysia.