Students of “Apparel Marketing and Merchandising” (MKT-460), School of Business, IUB recently visited Standard Group, stands as largest and pioneer garment manufacturers and exporters in Bangladesh. The aim of this visit was to give students practical knowledge about the garment production process and related issues of apparel marketing in-depth. Ms. Zakia Binte Jamal, faculty; School of Business, IUB lead the team and made the tour successful with the collaboration of Independent Marketers’ Association (IMA).