Mr. Suman Saha, Lecturer, Marketing, School of Business has presented a research paper titled “ Analyze the Impact of Celebrity Endorsement through Advertising on Consumer Behavior” co-authored by IUB Alumni Shadman Shakib at the 14th Asian Business Research Conference held at BIAM foundation in Dhaka, Bangladesh on 30-31 December, 2016. The theme of the conference was “Research for Change”. The paper was awarded the “Journal Best Paper” at the above mentioned international conference

Journal Best Paper Award-Suman Prosad Saha and Shadman Shakib